Fashion is Slower Than You Think
At KONÉ, we believe true luxury lies in a product’s ability to endure—designed to be cherished for generations or through countless seasons. This campaign celebrates the enduring beauty of genuine craftsmanship and reminds us that fashion moves more slowly than it seems. Together with three fashion insiders and cherished friends of KONÉ, we honor longevity and share stories of how timeless pieces effortlessly elevate your style, regardless of age—because true quality never goes out of fashion. Each of them was asked to select an iconic piece from their wardrobe, one that has lasted across seasons and never loses its relevance. Investing in such a timeless creation brings a unique satisfaction, inspiring care and appreciation, knowing it will remain a treasured companion for years to come.
Founder of Tourell, Tine Tourell Søderberg
“I stumbled upon these boots on Vestiaire, a treasure from Celine’s Fall 2017 collection that I had long admired. Their design is a perfect blend of sophistication and quirkiness: sleek, tight calfskin for understated allure, offset by the diagonal heels and elevated toe for an unexpected, playful edge. Since 2019, they’ve been a staple in my wardrobe, elevating everything from casual Mondays to evening outings. Twice entrusted to my shoemaker, they’ve been carefully refreshed and restored—proof of their superior craftsmanship and resilience. These boots remind me that investing in well-made pieces isn’t just about style; it’s about curating items that evolve with you and endure the test of time.” - Founder of Tourell, Tine Tourell Søderberg.
Creative Director of Mark Tan, Mark Tan
“This high-neck merino half-patent knit sweater has been my go-to for over five years. Though casual, it exudes a sculptural elegance thanks to the firmness of its knit. Made from 100% merino wool, it requires minimal care while delivering maximum versatility. Whether I’m working in the city or unwinding in the countryside, this sweater is always with me. It’s a testament to the beauty of slow fashion—a piece that’s functional, enduring, and effortlessly stylish.” - Creative Director, Mark Tan.
Sustainability Consultant, Birgit Suster
“When asked about my favorite piece, I immediately thought of my timeless black cotton velvet blazer. Its tailored fit and classic silhouette, with just a touch of personal flair, make it effortlessly versatile—whether dressed up for an evening out or paired with jeans and pink shoes for a casual day. But what makes it truly special is its history: it belonged to my mother, who bought it in the 1980s and cared for it so well that it looks brand new. Now, it’s mine, and one day, I hope to pass it on to my daughters. This blazer represents more than style; it’s a celebration of quality, craftsmanship, and the longevity of well-made clothing. As a designer and advocate for sustainability, I believe fashion should be timeless—something to treasure, not just for years but for generations.” - Sustainability Consultant, Birgit Suster.
