A Moment for Reading with Julia Lahme

At KONÉ, we believe that true excellence is a product of time. In a world that prizes speed, we remind ourselves that nothing of real value is ever achieved in haste. Excellence requires patience, care, and dedication. Time, in its purest form, is the greatest luxury — whether in the moments we treasure, or in the deliberate creation of something enduring.

Our philosophy is simple: take your time. Honor it. Redefine it. And embrace the quiet richness it brings.

This belief is at the heart of our campaign: A Moment for Reading.

To celebrate the essence of slowing down, we have joined forces with the brilliant Julia Lahme — a Danish trend researcher, author, and ethnologist. Julia has dedicated her career to exploring what is emerging, evolving, and shifting in culture and society. Yet, amid the constant movement, she always returns to the stillness of reading.

For her, reading is more than a pastime. It is a sanctuary. A moment of presence. A way to learn, to relax, and to expand one’s perspective. It is where the mind stretches without racing, where knowledge and imagination meet, and where true inspiration takes root.

 A Moment for Reading reminds us that luxury is not always found in more—but in slowing down, turning a page, and giving ourselves the time to connect deeply with words and ideas.

This campaign will evolve over time, unfolding through different expressions—but always grounded in the same philosophy: that time is worth honoring, and that true excellence asks us to pause.

Photographer & Videographoer Nogens Note

A special thanks to Frama for the furniture