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In Conversation with Helle Rohde Andersen

Longtime KONÉ customer, Helle Rohde Andersen, has always believed that choosing well matters more than choosing often. More than 10 years ago, she purchased her first KONÉ bag - a piece she still carries and treasures today. Drawn to craftsmanship, quality, and longevity, she values objects that become more meaningful with time. We spoke with Helle about intuition, inheritance, and the stories woven into the pieces we keep close throughout our lives.

What does ageless style mean to you - and how has it evolved through the generations in your family?

For me, ageless style is about owning less, but owning better. I sew, and so does my mother, so being close to the entire process has given me a deep appreciation for craftsmanship, for creating things that fit well, last over time, and still feel beautiful years later. That is one of the reasons I love my KONÉ bag. I have had it for more than 10 years, and it is aging like fine wine. I think this appreciation for simplicity and lasting quality is something that has been passed down through generations in my family

Is there something - a habit, a value, or a sense of style - that you’ve passed on to your daughters?

It is not so much a particular style, but rather an approach to dressing. I am inspired by the Italian idea of bella figura - making an effort when you go out, not in pursuit of perfection, but as a way of showing respect for the moment and the people you are with.

At the same time, I am very intuition-driven when it comes to dressing, combining colours, or even decorating a space, and I can see that same instinct in my daughters. I love watching them put things together in unexpected ways and enjoy the process of experimenting. Most of all, I admire their confidence in trusting their own intuition and judgement.

What is one thing you hope to pass on - an object, a story, or a piece of wisdom - that holds lasting meaning for you?

I inherited my grandmother's ring. My grandfather bought it for her after their farm had generated a small profit. She wore it every day until she lost it, and years later, it was found by the chickens. My mother and I had it restored, and one day it will be passed on to my daughters.

I love that it carries both beauty and history, but also a reminder that a meaningful life is built slowly - through ordinary moments and the things we create, care for, and cherish over time.

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